Companies and individuals have been building websites for more than 20 years – and have been trying to rank them at the top of search engine results pages (SERPs) for just as long.
Search engines have come and gone over these two decades and over that time the difficulty of ranking a website has increased dramatically.
One reason is the sheer volume of online content; there were approximately one million websites online in 1997, compared to over one billion websites today.
White hat SEO means ranking your website on Google without breaking their terms of service. In other words – doing things the right way to avoid getting a Google smackdown and losing all your rankings.
white hat SEO vs black hat SEO
The opposite of white hat SEO is black hat SEO, which are tactics that go against Google’s terms of service. Today, you’re going to learn how to use white hat SEO techniques to grow a website from 0 to over 1,000 daily visitors in less than 6 months.
Google’s goal is to rank the best sites for every topic, based on robust content and a rewarding user experience. Consultants offering white hat SEO services help create and promote exactly the type of content that Google’s algorithms are designed to find and reward.
There is much more to effective search optimization than simply writing useful articles and uploading them to your website. of course, a Hundreds or a thousands of your competitors are probably doing the exact same thing.
You must expand your reach beyond the pages of your site and having high-quality content is the most important step of the process.
Compelling content isn’t something you can just dash off in a few spare minutes, and it’s much different than the dry or scholarly article you might write for an industry journal.
Whether written for your own site or for placement elsewhere on the web, content must be carefully crafted to engage visitors, while presenting information they’ll find interesting and useful.
Steps To Rank a Website
There three things. that requires for rank a website..
- Great content on proven topics
- Backlinks directly to the web pages you’re trying to rank
That’s why the first step to a great SEO campaign is to find the authority figures in your niche.
The people with big followings and high domain authority websites have already tested hundreds, sometimes thousands of topics. They’ve found what works.
Plus, by finding these people and including them in your content, you’re baking promotion and link building directly into your website.